A Preface to Marketing Management

Title:A Preface to Marketing Management
Publisher:McGraw-Hill Education – Europe
Publication Date: 2015
Binding: Hardcover
Book Condition: New
Edition: 14th

$72$82

Synopsis:

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky.  Research areas include marketing and banking.

“About this title” may belong to another edition of this title.

AUTHOR

,

EDITION

14 th Edition, US Edition

ISBN-10

007786106X

ISBN-13

9780077861063

LANGUAGE

English

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